South America's Best Kept Secret

The Best-Kept Secret of South America Uruguay opens to the south of the continent as an intimate land, embraced by immense rivers and caressed by the Atlantic.

To the west, the waters of the Uruguay and La Plata rivers separate it from Argentina; to the north, it shares a natural border with Brazil, where landscapes converse without losing their identity. Its coasts welcome the ebb and flow of the ocean, while the interior unfolds fertile plains and gentle hills, where the mild air and sea breeze intertwine to cradle the vineyards with a protective whisper.

 The seasons, always fair and gentle, mark the rhythm of the vine with a serene beat, allowing each cluster to preserve the subtle balance between freshness and character. Rivers, hills, and coasts rise as invisible guardians of the wine, beneath wide skies and open horizons where calm dictates the pulse of life. In this setting, nature blends with the memory of ancient traditions, and wine is born as a reflection of the land: austere and elegant, warm and sincere. Every glass is a discreet echo of this serene geography.

The vine arrived in Uruguay in the 19th century, brought by European immigrants, mainly Italians, Spaniards, and French. But it did not come alone: with it traveled the seeds of the future, the roots of memory, and the dreams of those seeking a new home. Among them, Tannat found refuge, becoming a symbol. It grew strong and robust in these lands, yet it never gave up the subtlety of its nuances. Throughout the 20th century, family wineries forged an industry that bet on quality and innovation. Thus, the path toward international recognition was opened.

Today, Uruguayan wines have their own voice: fresh, balanced, and authentic. Moderate in alcohol, vibrant in acidity, generous in fruit expression. They are gastronomic wines, designed to accompany meals and share moments, yet also capable of aging with elegance and depth. Uruguay is a young and hospitable country, democratic and serene, which holds in its essence simplicity and calm.

For a long time, it was South America’s best-kept secret, but today it opens its wines to the world. Each glass offers more than flavor: it tells stories of the sea and the prairie, of the wind and of human patience. Stories of affection and work that allow us to journey to the heart of this tranquil land—and by raising a glass, become a part of it.

Uruguay awaits you in every glass.

Cheers, and welcome.